SARA ROE | Director
Sara has been working in agencies for over 20 years with a focus in sales promotion and has worked with a range of high profile clients such as KFC, Pizza Hut, Nestle, Coca-Cola, Arnott’s, Swatch, Engergizer and Eveready. In addition to overseeing client projects and organising work flow in the design studio, Sara’s experience in the industry allows Fuel to operate more efficiently from both an admin and client service perspective.
CHRIS ROE | Creative Director
Chris has been working in the graphic design industry for more than 20 years. He has created campaigns for large multi-national to small independent businesses. In 2002 Chris created Fuel with the idea of streamlining the traditional agency procedure and create a direct resource for clients to save them time and money without compromising the end result.
JAMES MCALISTER | Art Director
James brings 10 years industry experience to the team. His keen eye and steady hands deliver exceptional illustration and typography skills. With a solid background in signage, production, and a natural artistic flair James joined the Fuel team in 2007 and continues to work across all areas of the business.
KELLY VILES | Group Account Director
Kelly has worked in the marketing industry for the past 14 years, having managed brands such as Maker’s Mark, Sauza Tequila, Galliano Liqueurs and Canadian Club Whisky, from both a strategic brand management and trade activation level. Having worked in large multinational agencies across a broad range of disciplines Kelly brings a strong background in project and client management to all areas of Fuel.
PETER APPLEYARD | Digital Design Director
Pete lives in the internet. He believes in a balance of function and fashion. Creating websites and apps that not only look fantastic but also work. Pete has worked on a wide range of large scale projects for both national and multi-national clients and is the digital brains behind the team.
LORETTA ATTWATER | Senior Designer / Studio Manager
With over 7 years experience within the industry, Loretta has a passion for packaging solutions and paper construction. On the complete opposite side of the design spectrum, Loretta has also recently taken up an interest in the digital world.
ELOISE MILLER | Account Manager
Eloise completed her Bachelors Degree of Communications in 2011 and undertook internships at ACP Magazines & Ogilvy PR before joining the Fuel team in 2012. Eloise has a passion for developing integrated BTL campaigns for brands and learning more about social media and the role of digital in developing engaging promotions. Eloise was promoted to the position of Account Manager in 2014.
ASHLEIGH BEDDOES | Account Manager
Ashleigh has worked across a range of disciplines from branding, retail and traditional above and below the line advertising. She brings with her experience in project and client management across national integrated campaigns, and has worked across fashion and retail brands such as Bonds, Voodoo, Razzamatazz and Best&Less.
MITCHELL HUNTER (As seen on Family Feud) | Designer
After 2 years in the print industry Mitch pursued a design degree, completing a Bachelor of Communication Design in 2011 and joining the Fuel team that same year as a young passionate design intern. Mitch now has 3 years experience in the design world working closely with clients and colleagues. His youthful exuberance and enthusiastic nature brings good vibes to the Fuel studio.
ELLYN HUI | Junior Designer
Ellyn has recently moved 'across the ditch' from Auckland and joined the Fuel team! She completed her Bachelors Degree in Digital Design in 2013 and loves working with both animation and web design. Ellyn brings with her a passion for new technologies and a fresh approach to design in the digital world.